Blushberry Botanicals is a luxury vegan cosmetics brand based in Scotland. They create a range of products using natural ingredients and small batch processes.
The brand identity features a 'blush berry' sprig as a signature icon with contrasting fonts for a balance which reflects the minimal ingredients and the handmade nature of the products. The addition of a logo sub mark allows branding versatility whilst still being instantly recognisable.
This brief required packaging design which would evolve with the growing product range and work across multiple label types. The colours reflect the key scents of each product and the soft watercolour gives them a fresh look.
The client also required illustrated elements for use on the website, a testimonial template for social media, and product photography which you can see here.