The Falkland Festival had a rebrand in 2015 and became the Falkland Midsummer Festival. The festival is a week of events put together by the community and businesses in Falkland. The picturesque village is decorated with bunting and there's lots of family friendly fun.
We wanted the branding to have a really whimsical village garden party feel. The logo includes a geometric representation of the Falkland hill and village square bunting along with playful fonts. To compliment this, a simplified illustration of the iconic Falkland view was created which was then used throughout the festival promotional materials.
The main programme was limited to a trifold flyer, it was put together with block patterned backgrounds for a patchwork effect which gave it the feel of a classic village fête. The decorative elements were to make it look fun for the whole family as many of the events were focussed on children's activities.