JillyJilly turned 6 in May. I didn't have any business Birthday celebrations as, truth be told, I'd fallen out of love with my business some time ago. I had been wanting to make some big changes but wasn't sure where to start or what I was actually aiming for, so it all seemed incredibly overwhelming and much easier to just ignore it. Despite business mentoring in the past, I'm rubbish when it comes to listening to my own advice!
I closed my shop at the start of lockdown. I was worried about sending parcels which were non-essential when the postal service was struggling. I was becoming very aware of making 'stuff' and the whole process - from supplies arriving in unnecessary plastic packaging, wasteful seconds etc. I was making more sustainable choices in other aspects of my life so I wanted my business to match up to this too.
After taking some time to reflect I decided to start over - rebuild, refresh, rebrand. So let me introduce you to the new JillyJilly! My new branding was actually inspired by my new workspace, we created this using existing bits and pieces with the help of some leftover paint. My old branding was pink, mint and lilac so it felt like a nice transition to a softer, nature inspired palette. The hand drawn typography feels a bit vintage, and I liked the playfulness of a reversible logo.
Since you're here, you've probably already noticed this is a whole new website. There's no longer a shop, though there will be a shop for the digital download products I'm working on. One of the main focuses now is design and photography services for indie businesses. I've spent time putting together examples of some of my favourite past projects, along with pre-priced packages for these services.
I'll be using the blog a little more as I've already got a few DIY projects to share - these were always the most popular in the past! I want to be able to share more personal content featuring the things I'm most passionate about. A mix of thrifty finds, upcycling, home interiors, adventures and my favourite small businesses.
I'm feeling so excited about my wee business for the first time in ages! It's so nice to be back.
Behind the scenes, DIY projects, news and more from JillyJilly.