JillyJilly was originally an illustrated giftware brand from 2014-2020. The brand identity featured bold script typography alongside a pastel colour palette through the minimal confetti style design. This was used to create playful packaging which brought the different product ranges together into a cohesive collection.
The pastel colours were used throughout all of the packaging details from tissue paper confetti to ribbons and twine. This especially worked with the patisserie style mug box which became a favourite 'unboxing' experience with customers sharing on social media.