VEGAN DUNDEEVegan Dundee is a lifestyle blog which features reviews of the vegan options available at local cafes, bars and restaurants, as well as vegan brands and events in Dundee.
The brief was just for a super simple cute and contemporary logo to go with the laid back style of the blog. We considered more obvious 'vegan' shapes but went with the geometric design as it gives a fun yet sleek look which suits the blog website layout. This was then used to create a business card design which was kept minimal, using the same triangles on reverse in a scattered layout, along with another handwritten style font emphasising the relaxed and personal vibe. |
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